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Higher Technician in Marketing and Advertising

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Credits

Higher Technician in Marketing and Advertising

The Higher Vocational Training Program in Marketing and Advertising prepares professionals capable of designing, executing, and evaluating marketing, communication, and advertising strategies in both digital and offline environments.

A program focused on creativity, analytics, new technologies, and employability, with a strategic vision for dynamic industries.

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Program details

  • Students with a creative and strategic profile.
  • Individuals interested in digital marketing and social media.
  • Future entrepreneurs.
  • Students who wish to continue their studies at university level in Marketing, Advertising, Communication, or related fields.
  • Design of marketing plans.
  • Management of advertising campaigns.
  • Digital marketing and social media.
  • Web analytics and metrics.
  • Market research.
  • Branding and positioning.
  • E-commerce.
  • Organization of events and promotional activities.
  • Communication of Corporate Social Responsibility (CSR) and organizational sustainability.
  • Institutional Relations.
  • Design of marketing plans.
  • Management of advertising campaigns.
  • Digital marketing and social media.
  • Web analytics and metrics.
  • Market research.
  • Branding and positioning.
  • E-commerce.
  • Organization of events and promotional activities.
  • Communication of Corporate Social Responsibility (CSR) and organizational sustainability.
  • Institutional Relations.
  • Practical learning based on real case studies.
  • Lecturers with professional business experience.
  • Project management.
  • Gamification and business environment simulations.
  • Creation of full marketing campaigns.
  • Use of digital tools (AI, SEO, SEM, Social Media).
  • Creative workshops.
  • Work-based training in companies (mandatory internship – FCT).
  • Integration within the university ecosystem.
  • Access to CMI’s own master’s programs.
  • Direct access to university degrees such as:
  • Degree in Marketing
    • Advertising and Public Relations
    • Business Administration and Management (BBA)
  • Digital Communication
  • Possibility of credit recognition and special discounts as CMI Alumni.
  1. Academic excellence and accredited quality from an Elite International School of Business and Technology.
  2. Prime location and modern facilities in the center of Madrid, 700 meters from the Royal Palace and Almudena Cathedral.
  3. Cutting-edge training in digital competencies.
  4. Small on-site groups of a maximum of 20 students.
  5. Student Wellbeing Department that enhances academic life through extracurricular activities (cultural, health, sports, etc.).
  6. Career guidance and personalized tutoring.
  7. Integration and networking activities with higher education, master’s, and postgraduate students.
  8. Practical approach with a strategic vision for employability.
  9. Development of soft skills such as emotional intelligence, negotiation, leadership, teamwork, time management, and stress management, etc.
  10. Scientifically rigorous training delivered by the CMI institute faculty, based on values and a purpose of positive impact.
  11. Strong connections with partner companies.
  12. Opportunity for progression and continuation to university higher education.
  1. Academic excellence and accredited quality from an Elite International School of Business and Technology.
  2. Prime location and modern facilities in the center of Madrid, 700 meters from the Royal Palace and Almudena Cathedral.
  3. Cutting-edge training in digital competencies.
  4. Small on-site groups of a maximum of 20 students.
  5. Student Wellbeing Department that enhances academic life through extracurricular activities (cultural, health, sports, etc.).
  6. Career guidance and personalized tutoring.
  7. Integration and networking activities with higher education, master’s, and postgraduate students.
  8. Practical approach with a strategic vision for employability.
  9. Development of soft skills such as emotional intelligence, negotiation, leadership, teamwork, time management, and stress management, etc.
  10. Scientifically rigorous training delivered by the CMI institute faculty, based on values and a purpose of positive impact.
  11. Strong connections with partner companies.
  12. Opportunity for progression and continuation to university higher education.

Places are limited to groups of a maximum of 20 students and are allocated on a first-come, first-served basis or according to academic priority. It is important to consider the following deadlines:

  • January – May: Opening of Seat Reservation. Recommended period to secure your place before the end of the current academic year, during which you can save 10% on the program fee.
  • June – July: Regular Enrollment Period.
  • August – September: Extraordinary Period. Only if places remain available after the July process.
  • Mid-September: Start of classes. Launch your future in Business Administration and Finance!

Places are limited to groups of a maximum of 20 students and are allocated on a first-come, first-served basis or according to academic priority. It is important to consider the following deadlines:

  • January – May: Opening of Seat Reservation. Recommended period to secure your place before the end of the current academic year, during which you can save 10% on the program fee.
  • June – July: Regular Enrollment Period.
  • August – September: Extraordinary Period. Only if places remain available after the July process.
  • Mid-September: Start of classes. Launch your future in Business Administration and Finance!

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Student testimonials

Miriam Sánchez

Student

I love the Responsible MBA; I am thoroughly enjoying the experience and the knowledge of the topics the professors share in their classes. These are courses that should not be missed by those who run a business or plan to start one. I am convinced that unless we make our actions sustainable, there can be no future—at least not a healthy one for everyone.