Blanca Hernanz Bodero

Degree in Economics

Introduction

With a Degree in Economics from the Autonomous University of Madrid, she holds a Master’s in e-Business from Instituto de Empresa and a Master’s in Strategic Management and Social Leadership from IESE. She has been Director of Communication, Presidential Office and Social Action at Bankinter. She is currently a lecturer in Branding and CSR, corporate reputation and brand management.

Education

Master’s in Strategic Management and Social Leadership, IESE
Master’s in e-Business. Instituto de Empresa
Degree in Economics, Autonomous University of Madrid.

Areas of Interest

Corporate Social Responsibility
Branding and Brand Management
Social Marketing

Professional Experience

LECTURER IN BRANDING AND CSR PROGRAMMES at FOXIZE, Madrid
LECTURER IN SOCIAL MARKETING, CORPORATE REPUTATION, BRANDING AND BRAND MANAGEMENT
Madrid School of Marketing, Madrid
LECTURER IN CORPORATE BRANDING AND PERSONAL BRANDING at EAE Business School, Madrid
PROJECT DIRECTOR, EMILIO SÁNCHEZ VICARIO FOUNDATION
DIRECTOR OF MARKETING AND CORPORATE IDENTITY at Bankinter
DIRECTOR OF CORPORATE SOCIAL RESPONSIBILITY, BRAND AND CORPORATE IDENTITY at Bankinter
DIRECTOR OF EXTERNAL COMMUNICATION DIVISION at Bankinter
DIRECTOR OF SOCIAL ACTION at Bankinter
DIRECTOR OF EXTERNAL COMMUNICATION at Bankinter
DIRECTOR OF THE PRESIDENTIAL OFFICE at Bankinter

Research Journal Articles

“Eres una Buena marca o solo lo pareces” publicado en Foxize

“La nueva era de la Responsabilidad Social Corporativa” publicado en Ipmark