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Dr. Luis Torres Acebrón

PhD in Communication. Degree in Political Science

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Introduction

PhD in Communication. Degree in Political Science and Sociology and Master’s Degree in Business Administration. Leads projects as a consultant in Marketing and Corporate Communication, working for national and international corporations. Academic advisor in the design and development of new academic programmes.

Education

  • PhD candidate in Communication.
    European University of Madrid.
  • Diploma of Advanced Studies (DEA). Communication Area. Camilo José Cela University.
  • Master’s Degree in Business Administration. ESIC Business School.
  • Postgraduate Degree in Social Research and Data Analysis. Centre for Sociological Research (CIS).

Areas of Interest

  • Strategic Marketing and Consumer Behaviour.
  • Corporate Communication.
  • Visual merchandising.

Professional Experience

He holds a Degree in Political Science and Sociology and a Master’s Degree in Business Administration from ESIC Business School.

He leads projects as a consultant in Marketing and Corporate Communication, working for national and international corporations.

Since 2004, he has collaborated with various academic institutions and business schools in Spain, Portugal and Latin America as a lecturer, guest speaker in masterclasses, seminars and conferences, and as author of manuals and teaching materials for different academic programmes in business management, marketing and corporate communication.

He serves as academic advisor in the design and development of new academic programmes.

He is a regular speaker at conferences and academic and professional events on consumer trends, lifestyles and emerging consumer profiles.

Books

  • Torres Acebrón, L. , “Promociones en Espacios Comerciales”. Madrid. Editorial CEP, 2015.
  • Torres Acebrón, L, “Promociones en Espacios Comerciales. Cuaderno del alumno”. Madrid. Editorial CEP, 2015.
  • Torres Acebrón, L. “La brecha digital en España”. Universidad Camilo José Cela. (2009)
  • 2015. Revista Marketing, Economía y Empresa (en línea). Artículo “Coolhunting: Herramienta de Marketing para conquistar a los Consumidores del Futuro”
  • 2017. Ponencia. XII Congreso de la Federación Española de Sociología. “Análisis de las Tendencias Sociales. EL Coolhunter y su rol en la Estrategia Empresarial”
  • 2015. Paper. XI Congreso de la Federación Española de Sociología. El teléfono móvil: usos, normas y conflictos familiares”
  • 2013. Ponencia. VII Congreso Internacional “Breakdown of the value chain” Universidad Blanquerna, Barcelona. “Brecha digital intergeneracional: los jóvenes y el acceso diferencial a la información y al conocimiento”
  • 2009. Mesa redonda. Escuela de Verano. Universidad Camilo José Cela / Cátedra Ferrán Adriá. “Los chefs mediáticos”.

Chapters

  • Saavedra, M. y de Miguel, M. (coord.). Ariño, Miguel Ángel; García-Castro, Roberto, “Tendencias en el ecosistema mediático”. Cap. “El coolhunter en la estrategia de comunicación de marca”. Editorial Dykinson. (2017)
  • VV.AA. “Alimentación, cultura gastronómica y Creatividad”. Cap. “Cultura gastronómica. Cátedra Ferrán Adriá. Universidade Camilo José Cela (2006).
  • Rodríguez Terceño, J. (coord.). (2014). Aplicaciones del EEES a partir de la web 2.0 Y 3.0. Cap. “Comunicación online, cambio en los estilos de vida y brecha digital”. Editorial Visión Libros (2014)
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