Introduction
A university lecturer specialising in digital marketing, communication and business management, with a strong academic and professional record. She is currently a member of the faculty at UNIR (Universidad Internacional de La Rioja), where she directs and supervises master’s dissertations, teaches on MBA and specialist master’s programmes, and chairs academic examination boards. She has also lectured at UDIT, teaching fashion marketing and communication. Professionally, she brings extensive experience as head of the digital agency Caligrama, leading marketing, communication and online advertising strategies for a range of organisations. Before that she was Digital Marketing Communications Manager at Philips Light Gallery, running results-driven digital strategy. Her career also spans editorial communication, academic research at the CSIC, and institutional and agency journalism, giving her a rounded view of the communication and marketing ecosystem.
Education
Research Journal Articles