Official vocational training · On campus in Madrid · Groups of 20

Higher Technician in Marketing and Advertising

🎓 120 ECTS🗓️ 2,000 hours – 2 years🏛️ Presencial🚀 Septiembre

The Higher Vocational Training Certificate in Marketing and Advertising trains professionals able to design, run and evaluate marketing, communication

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El programa

The Higher Vocational Training Certificate in Marketing and Advertising trains professionals able to design, run and evaluate marketing, communication and advertising strategy in digital and conventional settings. The vocational training centre code is: 28083142

Who is it for?

Students with a creative and strategic turn of mind
Personas interesadas en marketing digital y redes sociales
Futuros emprendedores
Students who want to go on to university degrees in marketing, advertising, communication or related fields

The competences you will gain

Designing marketing plans
Running advertising campaigns
Marketing digital y redes sociales
Web analytics and metrics
Market research
Branding y posicionamiento
E-commerce
Organising events and promotional activity
Communicating corporate social responsibility (CSR) and organisational sustainability
Relaciones Institucionales

Syllabus

Primer curso

The company's economic and financial management
Marketing policy
Marketing digital
Commercial research
Professional English
Employment training and guidance
Responsabilidad Social Corporativa (RSC) y desarrollo sostenible

Segundo curso

Designing and producing communication material
Media and communication channels
Public relations and event organisation
Fieldwork in commercial research, development and innovation
Launching products and services
Marketing and Advertising project
Training in the workplace (FCT)

Methodology

Hands-on learning built on real cases
Teaching staff with experience in business
Project management
Gamification and simulation of business settings
Building complete campaigns
Use of digital tools (AI, SEO, SEM, social media)
Talleres creativos
Practical placement in a company (FCT, compulsory)

Why CMI

The accredited academic excellence of a leading international school of business and technology
A central Madrid location and modern facilities, 700 m from the Royal Palace and the Almudena Cathedral
Training in leading-edge digital competences
Small on-campus groups of no more than 20 students
A Student Well-being Department that enlivens academic life with extracurricular activities — cultural, health and sporting
Careers guidance and one-to-one tutoring
Integration and networking activities with students from higher education, master's and postgraduate programmes
A practical approach with a strategic eye on employability
The development of soft skills: emotional intelligence, negotiation, leadership, teamwork, time and stress management, and more
Teaching with the scientific rigour of CMI's faculty, grounded in values and in a purpose of positive impact
Connections with partner companies
The option of progressing on to university-level higher education

Scholarships, campus and admission

Scholarships and discounts % · Campus in central Madrid: Gran Vía de San Francisco 15

Places are limited to groups of no more than 20 students and are allocated in order of registration or by academic priority. The following dates matter:

January–May: reservations open. The period we recommend for securing a place before the current academic year ends, and in which you can save 10% on the programme price.
June–July: standard enrolment period.
August–September: late round. Only if places remain after the July process.
Mid-September: classes begin. Start your future in marketing and advertising.

Reserve your place today

Enrolment and reservation

€500deducted from the programme fee · places limited by the Admissions Committee

Secure payment by card (Redsys) or bank transfer. An admissions adviser will contact you once you have reserved.