Official vocational training · Official centre 28083142 · On campus in Madrid · Groups of 20

Higher Technician in Marketing and Advertising

🎓 120 ECTS🗓️ 2,000 hours – 2 years🏛️ On campus🚀 September

Design, launch and measure marketing, communication and advertising campaigns, online and offline, in an official on-campus programme where creativity is backed by analytics.

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Who is it for?

Students with a creative and strategic turn of mind
People interested in digital marketing and social media
Future entrepreneurs
Students who want to go on to university degrees in marketing, advertising, communication or related fields

Syllabus

First year

The company's economic and financial management
Marketing policy
Digital marketing
Commercial research
Professional English
Employment training and guidance
Corporate social responsibility (CSR) and sustainable development

Second year

Designing and producing communication material
Media and communication channels
Public relations and event organisation
Fieldwork in commercial research, development and innovation
Launching products and services
Marketing and Advertising project
Training in the workplace (FCT)

Methodology

Hands-on learning built on real cases
Teaching staff with experience in business
Project management
Gamification and simulation of business settings
Building complete campaigns
Use of digital tools (AI, SEO, SEM, social media)
Creative workshops
Practical placement in a company (FCT, compulsory)

Why CMI

The accredited academic excellence of a leading international school of business and technology
A central Madrid location and modern facilities, 700 m from the Royal Palace and the Almudena Cathedral
Training in leading-edge digital competences
Small on-campus groups of no more than 20 students
A Student Well-being Department that enlivens academic life with extracurricular activities — cultural, health and sporting
Careers guidance and one-to-one tutoring
Integration and networking activities with students from higher education, master's and postgraduate programmes
A practical approach with a strategic eye on employability
The development of soft skills: emotional intelligence, negotiation, leadership, teamwork, time and stress management, and more
Teaching with the scientific rigour of CMI's faculty, grounded in values and in a purpose of positive impact
Connections with partner companies
The option of progressing on to university-level higher education

Scholarships, campus and admission

Scholarships and discounts % · Campus in central Madrid: Gran Vía de San Francisco 15

Places are limited to groups of no more than 20 students and are allocated in order of registration or by academic priority. The following dates matter:

January–May: reservations open. The period we recommend for securing a place before the current academic year ends, and in which you can save 10% on the programme price.
June–July: standard enrolment period.
August–September: late round. Only if places remain after the July process.
Mid-September: classes begin. Start your future in marketing and advertising.

Frequently asked questions

What qualification will I receive?

Official Higher Vocational Training qualification: Higher Technician in Marketing and Advertising. CMI is an official vocational training centre (centre code 28083142). Valid for public-sector competitive examinations and for access to university degrees.

What are the programme's key facts?

120 ECTS · 2,000 hours – 2 years · On campus · September.

When does it start?

Start: September.

Who is this programme for?

Students with a creative and strategic turn of mind; People interested in digital marketing and social media; Future entrepreneurs; Students who want to go on to university degrees in marketing, advertising, communication or related fields.

What will I learn?

Designing marketing plans; Running advertising campaigns; Digital marketing and social media; Web analytics and metrics; Market research; Branding and positioning; E-commerce; Organising events and promotional activity; Communicating corporate social responsibility (CSR) and organisational sustainability; Institutional relations.

How does admission work?

Campus in central Madrid: Gran Vía de San Francisco 15. Places are limited to groups of no more than 20 students and are allocated in order of registration or by academic priority. The following dates matter: January–May: reservations open. The period we recommend for securing a place before the current academic year ends, and in which you can save 10% on the programme price. June–July: standard enrolment period. August–September: late round. Only if places remain after the July process. Mid-September: classes begin. Start your future in marketing and advertising.

What career opportunities does it offer?

Advertising technician; Marketing technician; Communications technician; Community manager; Market research assistant; E-commerce technician; Digital content manager.

Who teaches the classes?

Professionals working in their industries; 75% of the faculty hold or are completing a PhD.

Higher Technician in Marketing and Advertising

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The Program

Who is it for?

The competences you will gain

Syllabus

Career opportunities

Methodology

Why CMI

Scholarships, campus and admission

Frequently asked questions

Reserve your place today