Official qualification · 100% online bachelor's degree · Enrolment open

Grado en Marketing Digital

🎓 240 ECTS · 4 years💻 100% online (UTAMED)🌍 Acceso internacional🎖️ Official qualification

Studying digital marketing gives you what you need to enter a field that is dynamic, in demand and full of room to grow

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El programa

Studying digital marketing gives you what you need to enter a field that is dynamic, in demand and full of room to grow professionally.

In a dynamic, competitive market you will be trained to research markets, strengthen a company's online presence, increase sales and improve its relationship with customers. You will also learn from working professionals and use the latest tools in key areas: SEO, online advertising, social media, web analytics and e-commerce.

The digital marketing degree gives you skills that are versatile and transferable. What you learn can be applied in market research, product management or corporate communication. That breadth means graduates can work across many roles within an organisation.

Who is it for?

UTAMED's degree in Digital Marketing is designed to train specialists, with a practical subject of applied workshops every year. Thanks to the Skills Programme, on finishing the degree you receive an overall certificate attesting to your specialisation in digital strategy and analytics.

The competences you will gain

On completing your digital marketing degree you will have the competences and skills the sector looks for:
  • You will be able to build brand value aligned with each company's strategic aims.
  • You will become a specialist in a field that matters to companies of every kind, at home and abroad.
  • You will be trained to research markets, manage product portfolios and respond to what different stakeholders ask for.
  • You will develop a versatile profile, technological and managerial at once.
  • You will acquire the skills to make a real, positive difference at every level of the organisation.
  • You will be able to work in marketing automation and offer personalised experiences that improve conversion rates.
 

Salidas profesionales

The rise of digital platforms and technology has driven exponential growth in the careers open in digital marketing. Among them, you could work as a social media manager, running brands' online presence, designing strategic content and encouraging interaction with users. You could also specialise in influencer marketing, working with creators on campaigns that build brands' visibility and reach.

Carrying on your studies at CMI

You can go straight on to one of CMI Higher Education's master's programmes, with exclusive benefits.

Entry requirements

Entry from Spanish upper-secondary education, vocational training or the university entrance examination 1. Students holding the Spanish Bachillerato or an equivalent qualification who have passed the university entrance examination under the rules in force. 2. Students holding a higher vocational training, fine arts and design, or higher sports qualification, or the equivalent, with no entrance examination required. 3. Students from foreign education systems who do not need to sit an entrance examination: • Students from the European Union or from countries with reciprocal agreements, meeting the requirements of their own education systems. • Holders of the European Baccalaureate (European Schools). • Holders of the International Baccalaureate Diploma. Students with university studies 1. Holders of an official bachelor's or master's degree, or the equivalent. 2. Graduates holding an official qualification awarded before the current university rules (Diplomado, Arquitecto Técnico, Ingeniero Técnico, Licenciado, Arquitecto or Ingeniero), or the equivalent. 3. Students with partial university studies in Spain, if the university recognises at least 30 ECTS credits. 4. Students with partial university studies abroad, or a foreign university qualification not formally recognised in Spain, provided the Spanish university recognises at least 30 ECTS credits. If recognition is not granted, they may be admitted on the same terms as students from their own education system without university studies. In certain cases they must meet the requirements for recognition of the qualification or of non-university studies under Spanish law. Other routes of entry 1. Having passed the university entrance examination for applicants over 25. 2. Having passed the university entrance examination for applicants over 40. 3. Having passed the university entrance examination for applicants over 45. Entry requirements for the degree No specific prior education is required to enrol on this degree beyond what the law in force establishes. It is recommended, however, that applicants come from the upper-secondary or higher education routes related to the field of study. Should applications for the degree exceed the places available, UTAMED — the university of merit — will apply the following admission criteria: Language requirement Students who are not Spanish nationals, or who come from countries whose official language is not Spanish, must demonstrate a command of Spanish of at least level B1 of the CEFR, or the equivalent. • The relevance of the field of the applicant's university entrance examination or upper-secondary studies to the degree applied for. » Arts and humanities: graphic design. » Social sciences and law: communication, law, economics, early childhood education, primary education, finance and marketing, and graphic design. » Engineering and architecture: industrial engineering and management. » Health sciences: nutrition and psychology. • The grade point average of the qualification giving access to the degree.

Why study with CMI + UTAMED

Alongside your degree in Digital Marketing you will receive training in the personal and social competences that help you grow beyond the technical — the key competences of our Core Programme.

Specifically, you will be trained in:

• Public speaking and communication. • Creativity, innovation and creative thinking. • Self-knowledge and personal management.

This distinctive programme lets you develop the personal and social skills any professional work calls for, complementing those specific to the degree. The training is certified, so that you can add it to your CV and set yourself apart.

Estudiantes internacionales

You can apply from anywhere in the world and gain an official qualification

📄 Download the programme brochure (PDF)

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