Grow any business online: search, advertising, social media, analytics and online retail, taught by working professionals.
Studying digital marketing gives you what you need to enter a field that is dynamic, in demand and full of room to grow professionally.
In a dynamic, competitive market you will be trained to research markets, strengthen a company's online presence, increase sales and improve its relationship with customers. You will also learn from working professionals and use the latest tools in key areas: SEO, online advertising, social media, web analytics and e-commerce.
The digital marketing degree gives you skills that are versatile and transferable. What you learn can be applied in market research, product management or corporate communication. That breadth means graduates can work across many roles within an organisation.
UTAMED's degree in Digital Marketing is designed to train specialists, with a practical subject of applied workshops every year. Thanks to the Skills Programme, on finishing the degree you receive an overall certificate attesting to your specialisation in digital strategy and analytics.

You can go straight on to one of CMI Higher Education's master's programmes, with exclusive benefits.
Alongside your degree in Digital Marketing you will receive training in the personal and social competences that help you grow beyond the technical — the key competences of our Core Programme.
Specifically, you will be trained in:
• Public speaking and communication. • Creativity, innovation and creative thinking. • Self-knowledge and personal management.
This distinctive programme lets you develop the personal and social skills any professional work calls for, complementing those specific to the degree. The training is certified, so that you can add it to your CV and set yourself apart.
You can apply from anywhere in the world and gain an official qualification
Official qualification (bachelor's degree), awarded by UTAMED: Bachelor's Degree in Digital Marketing. Valid for research, public-sector competitive examinations and access to master's and doctoral studies.
240 ECTS · 4 years · 100% online (UTAMED) · International access · Official qualification.
UTAMED's degree in Digital Marketing is designed to train specialists, with a practical subject of applied workshops every year. Thanks to the Skills Programme, on finishing the degree you receive an overall certificate attesting to your specialisation in digital strategy and analytics.
On completing your digital marketing degree you will have the competences and skills the sector looks for: You will be able to build brand value aligned with each company's strategic aims. You will become a specialist in a field that matters to companies of every kind, at home and abroad. You will be trained to research markets, manage product portfolios and respond to what different stakeholders ask for.
Entry from Spanish upper-secondary education, vocational training or the university entrance examination. 1. Students holding the Spanish Bachillerato or an equivalent qualification who have passed the university entrance examination under the rules in force. 2. Students holding a higher vocational training, fine arts and design, or higher sports qualification, or the equivalent, with no entrance examination required. 3. Students from foreign education systems who do not need to sit an entrance examination:
For the October 2026 intake, with the last places available, the price is €2,650 per academic year (60 ECTS). Admission is handled through CMI and the guidance is free of charge.
The rise of digital platforms and technology has driven exponential growth in the careers open in digital marketing. Among them, you could work as a social media manager, running brands' online presence, designing strategic content and encouraging interaction with users. You could also specialise in influencer marketing, working with creators on campaigns that build brands' visibility and reach.
You can go straight on to one of CMI Higher Education's master's programmes, with exclusive benefits.
Professionals working in their industries; 75% of the faculty hold or are completing a PhD.
Official UTAMED qualification · Price for the October 2026 intake through CMI. Leave us your details and an adviser will confirm place availability and the admission process.
No commitment. An admissions adviser will contact you within 24-48 h with the updated price and the admission process.