Introduction
A professional specialising in strategic marketing, digital transformation and sustainability, with a strong commitment to social impact. She is the founder and president of the association Ideas Iberoamericanas, through which she drives initiatives supporting the professional, social and cultural integration of the Ibero-American community in Spain. Her purpose is to connect people, companies and institutions in order to create opportunities that transform lives.
Education
Her training combines business management, marketing and innovation. She completed a Master’s Degree in Sales and Commercial Management, specialising in e-commerce, at EAE Business School, graduating with distinction. She went on to complete a Master’s Degree in Digital Business Transformation and Digital Marketing & Analytics at ENEB.
She also pursues continuous professional development in areas such as artificial intelligence applied to business, sustainability (ESG/CSRD), business strategy and leadership, with the aim of continuing to develop innovative projects and extending her academic career through doctoral studies.
Areas of Interest
Her main areas of interest and specialisation are:
Professional Experience
Over the course of her career she has worked in marketing, business development and strategy, taking part in projects for multinational companies, startups and third-sector organisations.
She currently combines teaching on master’s programmes — covering Strategic Management, Digital Marketing, Corporate Social Responsibility and Artificial Intelligence — with the presidency of the association Ideas Iberoamericanas.
Through that organisation she leads employability, networking, training and entrepreneurship programmes for the Ibero-American community, fostering collaboration between universities, companies and public institutions. Her experience brings together strategic planning, project management, institutional partnership building, event organisation and the use of digital technologies and artificial intelligence to drive innovation and social impact.
Her professional goal is to keep building bridges between business, education and social innovation, promoting initiatives that create real opportunities for people and contribute to the sustainable development of society.