Guided by a vision of sustainability and business ethics, CMI Business School has just launched the first edition of its MBA in Sustainable Tourism, designed to equip professionals to lead the tourism sector towards a more responsible and sustainable model.
Tourism is one of the largest and fastest-growing industries in the world, generating employment and economic development in many countries. It also faces environmental challenges, however: the overexploitation of natural resources, greenhouse gas emissions and a negative impact on local communities.
According to the World Tourism Organization (UNWTO), tourism accounts for roughly 8% of global CO₂ emissions, and without sustainable management that figure could rise.
The aims of CMI Business School’s MBA in Sustainable Tourism
CMI Business School’s programme centres on training professionals in the principles of sustainability, social responsibility and ethics as they apply specifically to tourism. Its aims are to:
- Train ethical, responsible leaders
- Build sustainability into the business model
- Foster innovation and adaptation to change
The MBA thus gives the tourism sector the tools it needs to adapt to a context of constant change, shaped by consumers’ expectations of more responsible and sustainable practice.
CMI Business School’s MBA in Sustainable Tourism is made up of modules covering areas of sustainability as applied to tourism, among them:
- Cultural and sustainable tourism: value chain and business models
- Corporate social responsibility and sustainability in international tourism
- Leadership, negotiation and responsible entrepreneurship
- Market research, neuromarketing and consumer behaviour
- Direction and management of cultural and sustainable tourism projects
- R&D&I methods in the tourism industry
- The design of spaces, infrastructure, logistics and smart mobility in tourism services
- Management of ICT, big data and digitalisation
- Sales management and customer loyalty strategies
- Change management for the transformation, relaunch and growth of cultural and sustainable tourism
- Triple-benefit tourism strategy and sustainable finance
- Environmental and biodiversity management and protection
- Quality management and customer experience
- Sustainable development strategies for international tourism hubs
- Responsible communication and sustainability reporting
- Human management and organisational development
- Trends and innovation in cultural, ecological and responsible tourism
- Work placements in companies
- Final master’s project
Career opportunities and prospects for graduates
Demand for professionals trained in sustainable tourism is growing. Graduates of this MBA will have a competitive advantage in the job market, since they can work in a wide range of roles:
- Head of sustainability at a tourism company.
- Responsible tourism consultant.
- Project manager in community tourism and ecotourism.
- Leadership roles in NGOs and public administration, promoting sustainable tourism policy.
They will also be equipped to start sustainable tourism ventures of their own, drawing on the rise of ecotourism and the global appetite for responsible travel.
*Places are still available. Contact the admissions team to find out how to apply.
Madrid, 30 October 2024.
